What does paraben free mean? And is elitá Beverly Hills 12oz Salon Shampoo paraben free?
We have formulated elitá Beverly Hills 12oz Salon Shampoo to be paraben free. In fact, all elitá Beverly Hills products are paraben free. Parabens are chemical preservatives that increase the shelf life of cosmetic and hair care products. However, independent studies in 2004 have suggested that parabens increase risk of cancer. As a result, professional cosmetic and hair care products have abandoned this harsh chemical altogether. In modern formulations, such as our elita Hair Beverly Hills 12oz Salon Shampoo, parabens are not used; instead we use safe and non-toxic alternatives. To see a full list of ingredients we use in our products click here.
Why choose a sulfate free formula like elitá Beverly Hills 12oz Salon Shampoo?
In short because your hair will thank you. Sulfates are an inexpensive, yet rather powerful, degreasers. Sulfates cut away grease and help to create abundance of foam. It is this foaming action that separates dirty and grease from your hair. Sulfates are used in many formulations such as shampoos and other cleansing products. However, they are known to irritate the skin and scalp. Most importantly, research has shown that sulfates damage hair follicles. Damaged hair follicles may lead to diminished hair growth and weakened hair structure. As a result, your hair will become thinner, have less body and may start to fall out over time. Our new generation elitá Beverly Hills 12oz Salon Shampoo is a sulfate free solution used by many professionals. It is a trusted brand because it provides a great grease cutting formula without any harsh chemicals.